The Account Strategist makes the promise to the client.
You are the reason it's true.
This is not a brief-execution role. This is the technical and analytical backbone of our entire organic growth system. The Strategist owns the direction. You own the substance behind it - and whether it actually works in practice, not just in theory.
You decide where to go after search, what content architecture to build, how the site needs to be structured, and whether the demand capture setup is fit for pipeline. Every strategic claim we make to a client is only credible because you did the analysis to back it up.
You are not here to wait for tasks. You are here to be right and to make everyone's strategy stronger because of it.
Imagine this
Your first month at YOYABA gives you an unfiltered view into how organic growth really works under the hood. You see which opportunities are actually winnable, where a client's architecture is quietly killing their growth, and how search and LLM discoverability connect to pipeline.
No boring first week of PDFs and laptop setup. Your team drops you straight into real accounts. You run the analysis, challenge a strategic assumption with data, and watch the direction shift because you were right.
Your learning curve so far? Steep.
And you realize this is neither just a technical SEO job nor just a research job.
It is owning the substance the whole strategy stands on.
If that resonates with you, keep reading.
What you do
You own the search intelligence, content architecture, and demand capture that everything else is built on. You think in search mechanics, content architecture, and discoverability signals and you translate them into language the Strategist can take straight into a client conversation.
You:
- Run keyword and opportunity analysis to identify where demand exists and whether it's winnable
- Own LLMO / GEO / AI discoverability analysis; how clients show up across LLMs, not just Google
- Map the competitive search landscape and prioritize markets and verticals based on real search behavior
- Decide which content types serve demand capture vs. demand creation, with sharp focus on BOFU and comparison content as the highest-converting organic assets
- Build content cluster and pillar architecture, internal linking, and site structure recommendations
- Provide technical SEO guidance: crawlability, indexation, page experience, schema
- Produce the research that feeds content briefs and QA them so the output actually targets what it should
- Report on search and discoverability performance, tied back to pipeline wherever possible
You make independent analytical judgments about where the opportunity actually is. You challenge the strategic direction when the data contradicts it.
You spot when a client's site structure, content architecture, or discoverability setup is the real bottleneck. before it becomes one.
You are a (Senior) SEO Manager for growth.