The Account Strategist makes a promise to the client. You are the reason that promise holds.
You are the technical and analytical backbone of our entire organic growth system, not someone who just executes briefs. The Strategist sets the direction; you own the substance behind it and make sure the strategy actually works in practice, not just on a slide.
You decide where to go after search, what content architecture to build, how the site needs to be structured, and whether the demand capture setup is fit for pipeline.
Every strategic claim we make to a client is only credible because you ran the analysis to back it up. So your job is to be right, and to make everyone's strategy stronger because of it.
Imagine this
Your first month at YOYABA gives you an unfiltered view into how organic growth actually works. You see which opportunities are winnable, where a client's architecture is quietly killing their growth, and how search and LLM discoverability connect to pipeline.
No boring first week of PDFs and laptop setup. Your team drops you straight into real accounts. You run the analysis, challenge a strategic assumption with data, and watch the direction shift because you were right.
The learning curve is steep.
And you realize this is neither a pure technical SEO role nor a research role. You own the substance the whole strategy stands on.
If that resonates with you, keep reading.
What you do
You own the search intelligence, content architecture, demand capture setup, and the analytical judgment everything else is built on. You think in search mechanics and discoverability signals and translate them into language the Strategist can take straight into a client conversation.
You:
Run keyword and opportunity analysis to identify where demand exists and whether it's winnable
Own LLMO / GEO / AI discoverability analysis: how clients show up across LLMs, not just Google
Map the competitive search space and prioritize markets and verticals based on real search behavior
Decide which content types serve demand capture vs. demand creation, with sharp focus on BOFU and comparison content as the highest-converting organic assets
Build content cluster and pillar architecture, internal linking, and site structure recommendations
Provide technical SEO guidance: crawlability, indexation, page experience, schema
Produce the research that feeds content briefs and QA them so the output actually targets what it should
Report on search and discoverability performance, tied back to pipeline wherever possible
You make independent analytical judgments about where the opportunity is. When the data contradicts the strategic direction, you challenge it.
You spot when a client's site structure, content architecture, or discoverability setup is the real bottleneck, before it becomes one.
In a nutshell: you are a (Senior) SEO Manager for growth.